LIAM GOOLEY
LIAM GOOLEY
While navigating Covid-19, the creative direction of this Spring campaign focused on re-emerging in public settings with a brighter outlook. Shot on location in Florida, the imagery and video was deployed in all integrated marketing collateral; including the website, emails and display ads that I copy wrote and designed. The campaign was spread out and refreshed over five months, subsequently achieving an increases in sales within younger demographics for the new product categories.
• Campaign Creative Direction
• Photo & Video Shoot Production
• Email Copywriting and Design
• Display Ad Design
• Facebook/Instagram Ad Design
• Shopify Plus Website Page Layouts